Yoga Mat Market Growth, Industry Share, Size, Report 2023-2028

Industry Overview:

The latest report by IMARC Group, titled Yoga Mat Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” offers a comprehensive analysis of the industry, which comprises insights on the yoga mat market growth. The report also includes competitor and regional analysis, and contemporary advancements in the market. The global yoga mat market size reached US$ 14.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 20.0 Billion by 2028, exhibiting a growth rate (CAGR) of 5.5% during 2023-2028. Yoga mats that are specifically designed for stretching and yoga are fabricated using plastics, corks, Hessian, and rubbers. They serve as an essential accessory used by yoga practitioners to provide a non-slip and cushioned surface for holding various yoga poses comfortably and safely. They are widely available in a vast array of styles, compositions, weights, colors, surface textures, prints, thicknesses, grips, prices, and patterns. Additionally, several manufacturers are introducing yoga mats in premium designs with antibacterial, antimicrobial, and antifungal properties, which are gaining widespread prominence in the market. 

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Market Trends:

The global market is majorly driven by the growing participation of the masses in sports and physical training activities. This can be attributed to the growing health consciousness among individuals due to their hectic schedules, sedentary lifestyles and the increasing prevalence of chronic diseases. In addition to this, the rising popularity of outdoor and adventure activities, along with significant growth in the travel and tourism industry, is boosting the demand for travel yoga mats. Moreover, numerous leading manufacturers offering ultraviolet (UV) resistant products and closed-cell constructed yoga mats for preventing germs from being absorbed onto the mat are creating a positive market outlook. Some of the other factors driving the market further include rapid urbanization, easy product availability via online and offline distribution channels and the rising influence of social networking platforms.

Competitive Landscape with Key Players: 

The competitive landscape of the industry has also been examined along with the profiles of the key players being:

  • Adidas AG,
  • ALO LLC (Color Image Apparel Inc.)
  • Barefoot Yoga Co
  • Ecoyoga Ltd
  • EuProMed s.r.o
  • Hugger Mugger
  • JadeYoga
  • Liforme Ltd.
  • Lululemon Athletica
  • Manduka
  • prAna (Columbia Sportswear)
  • Yaazhtex

Key Market Segmentation:


  • PVC
  • TPE
  • Rubber
  • Cotton and Jute
  • Other

End Use:

  • Yoga and Fitness Clubs
  • Household
  • Others 

 Distribution Channel:

  • Supermarket and Hypermarket
  • Specialty Stores
  • Online Stores
  • Others


  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key Highlights of the Report:
  • Market Performance
  • Market Outlook
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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